Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
What skills did you learn when you did your preliminary task and what were the weaknesses of your preliminary task?
From the preliminary task I learnt many skills which were extremely useful when it came to filming, editing, directing and planning my opening sequence.
In our prelim task we made a rough initial storyboard which included images and rough shot descriptions. However, when it came to filming, we didn't use this storyboard as much as we could have. This lead to confusion and uncertainties whether some shots were filmed or not. Also, we ended up adding and changing shot angles planned minimally. We found that when in the location with actors we discovered more shot angles which we liked, such as the eye blinking shot from straight on being the victims eyes instead of the bully's.
We learnt a lot about what shot angles were effective and how the cameras worked. We felt that the zoom in and out feature was restricted and therefore in our prelim task did not include any of these shots. We placed the camera on the floor for some closer shots of their feet walking. We loved the angle in which we did this however felt that it would've been more successful if the camera had followed the footsteps.
Furthermore, we learnt that acting is a huge part in the filming process. It took us much longer than anticipated to achieve the shots we wanted due to inexperienced actors and having to refill shots due to background disruption.
We learnt the basic skills required to edit footage on Final Cut Express, this involved how to cut clips and change their speed. But, we didn't really look into more detailed things such as transitions, sound and effects.
In our prelim, we also realised after filming that some shots were not successful, whether this was to do with jolted camerawork, actors forgetting lines or having equipment in the background of the shot. That multiple shots of the same thing should be completed in order to be safe and select the best shot. This was ensure continuity errors were minimal.
We had not really used the tripods, except from a small practice shots beforehand. Thus, when it came to our prelim task- I felt that our knowledge of this was restricted which may have lead to time being consumed quickly. This was also relevant when it came to camera use, however I felt that we picked up the features quite quickly.
Furthermore, it took us quite a while to decide on a location to record our prelim task. We felt that it didn't really matter as our piece was set in a school location- thus we didn't give much thought into the location in which we would be filming. I believe that the location we decided on in the end was effective, however again wasted time that could've been spent on filming. Thus, in our final task I believe we should pre-prepare locations and visit them prior to shooting in order to find possible angles that work well.
How have you used or developed these skills in your full task and how have you ensured that your final piece does to have the weaknesses from your prelim task?
In our final task we wanted to ensure that everything we had learnt from the prelim task would have a contingency plan ready. This meant that we planned a more detailed storyboard that we would stick to, including not only shot descriptions but angles, sound effects and transitions we wanted. Overall, in our final task we invested much more time and research into finding what would work best. This was helpful when it came to editing and filming as we knew each shot that was being filmed and where it would go.
We filmed multiple shot angles of the investigation board in order to ensure that we had enough footage of a high quality and relevant areas. This was built on the knowledge we learnt in our prelim task by having some continuity errors and unstable shots.
From our prelim, the actors found it difficult to stick to lines accurately, without distraction. Also, we felt that using dialogue made it more difficult for the actors, without any previous experience to present. We felt that in our final piece, using no dialogue would eliminate this difficultly and give it a more realistic atmosphere.
In our prelim task, props were minimal and thus we wanted to ensure that in our full task that all props used were relevant and linked to the plot. We wanted to focus on certain props in smaller sections, for example the investigation board.
In our final piece, we ensured that we visited locations prior to filming so that we could decide whether it was effective and could plan possible shot angles. Also, we wanted to make sure that all shots were smooth and without shaky parts, thus we had already experimented with the tripod to ensure that the transitions were smooth. Also, we shot multiple times to ensure that there was a higher chance of smoother footage. We pressed the start filming button and left the camera still for a moment to ensure that shots didn't begin mid-motion. Furthermore, when it came to editing, we made sure that any anomalies and jolted shots were cut out.
Furthermore, after comparing the shots from our prelim task, we decided to change the camera we used for our final piece. We felt that the shots from the prelim task were not as high quality as we would have liked. Also, as the cameras zoom in and out feature was quite jolted we felt that our piece would be more effective with a smoother zoom in and out feature. Thus we chose to use a Canon 1100D for filming our final piece.
Our team worked quite well together overall. Even at points when not all members were present for filming/editing, we were productive and completed all the work within the required time.
What have you leaned overall about practical work from doing these two tasks? What is essential to make a good practical piece?
Overall, I have learnt many new things about editing, filming, preparation and research. Beforehand, I never considered research as an essential part of creating an opening sequence. I just presumed that it was all about the use of camera skills and editing to make it successful. However, without the research and development beforehand into target audience, conventions and other examples- it would have been almost impossible to make a final sequence altogether. From the research I learnt a lot about thriller openings and conventions they hold which were used in my final piece. Also, i learnt the importance of teamwork. Even when not all members were present for planning, filming or editing- I felt that we were always productive and continued successfully no matter what.
The key points that make a good practical piece are: teamwork, research, planning, understanding of camera work/angles, having a contingency plan/back up, good time keeping and creative ideas.
AS Media Coursework
Tuesday, 20 January 2015
Monday, 19 January 2015
Evaluation: 5
We got some pupils of our target audience age group (16-17) of both genders and asked them a few questions. Before showing the video, we gave a brief of both the horror and thriller stories and asked if based on this that would be something they'd be interested to see at the cinema and what their favourite genre was. After showing the opening sequences, we asked if the participants felt that the brief matched the story reflected in the video, if they enjoyed it and what their favourite/ least favourite parts were.
Saturday, 17 January 2015
Evaluation: 4
Discuss who your target audiences are in detail:
Gender: Male and Female
•Both genders are targeted, as we didn’t want the film
to be gender-specific. Thrillers are a typical genre that can attract interest
from both men and women and we therefore didn't want to challenge this. It
may be argued that the film targets females more as in the opening sequence;
only female children are shown as missing. This was not to exclude men in any
way, more to emphasise the purity and innocence of the young girls. By using
all three girls, we wanted to create enigma codes to make the audience question
this pattern. However, despite this the threatening, mysterious themes would
still appeal to male audiences.
Age: 15-30
•We chose to target an age category of 15-25 year
olds as we believed that the film was most applicable and appealing to this age
group. We made the film a 15+ rating, however- despite this, younger viewers
may still be interested in 'Omitted' as a way of showing their authority and
dominance over others. But, we believed that making the film a 15 was a
sensible age group as they can understand the distressing themes within the
film and should be mature enough to know not to react in ways shown in the
opening. We felt that up to 30 year olds was our target audience, however-
many individuals older than this still may be interested to see the film.
We felt that typically, people without children would be more likely to watch
the film as they may not feel as strong attachments or relations to the
young characters shown. Thus, we felt individuals older than 30 may
not wish to see 'Omitted' due to the emotional themes and attachments to
younger children.
•The target audience would be of a middle/working
class background as this would enable them to be able to buy a ticket to the
cinema theatres or buy a DVD copy of the film. Traditionally, these two
groupings are more likely to watch films as the price bracket means they
can afford to do this as a form of entertainment. Whereas upper classes may
have other interests.
Socio-Economic Group: C2, D
and E
•E= Pensioners, Students, The Unemployed
•D= Semi-skilled and unskilled manual workers
•C2= Skilled manual workers
•We believe that our most popular target audience
will be students from the ages of 15-21. This is because, thriller/horror films
tend to appeal most to this age group as they enjoy feeling scared and
gain adrenaline from this. Also, they tend to have a large proportion of money,
which is disposable income (from pocket money and part time jobs). This is
because they have no major financial commitments at their age. However,
not only this socio-economic group would be interested in 'Omitted' as
unskilled, semiskilled and skilled manual workers may be interested also.
Ethnicity: White British and
other ethnic groupings
• Of the three main characters shown in the 'Omitted'
opening sequence, two are white British and one is of a different ethnic
background. We wanted to ensure this to show a multi-cultural society and
to attempt not to exclude anyone from being able to relate to the characters
present.
Young and Rubicam Theory:
suggests that all audiences fall into one or more categories.
•The Explorer
•Needs discovery. We expect our
target audience to be driven by investigating and exploring new locations, and
thus will be intrigued to uncover the antagonist behind
this scheming plot. They are driven by a need for challenge and new frontiers,
which would be put to the test whilst watching 'Omitted'.
•The Struggler
•Needs escape. Our target audience
may be seeking a way of escaping from reality whilst watching the film and it
may help them to put their lives into perspective. They depend on luck and
others to help them as a posed to getting on with life
themselves.
•The Mainstream
•Needs security. Could watch the
film 'Omitted' after hearing positive comments from others- may not necessarily
be something they would like to watch themselves. They respond to big
established brands/companies and therefore if we were to work with large
distributors such as Warner Bros. productions, we would more likely have a
higher proportion of mainstreamers watching.
Uses and Gratifications
Theory: Bulmer & Katz suggest that audiences enjoy products which offer them
opportunities and that a text must gratify and audience's needs.
•Escape: viewers may wish to 'escape' whilst watching
this film by giving them an alternative world/plot to focus on.
•Be Entertained: Any film productions focus on
entertaining the audience. We have used a variety of techniques such as
enigma codes in order to try and engage/entertain the audience watching.
•To form a sense of their own identity: The audience
may feel that they can relate to specific characters in the
film and thus may help them to consider different aspects and questions
faced in the plot. This could enable them to build their own opinions and
identity from the story and apply it into their everyday lives.
Discuss some of the research you did to find out more about your
target audience:
We conducted a questionnaire, in which both male and
female students aged 16-17 answered a few questions on what they thought of
our initial idea for our opening sequence. This age group was a main
target audience- with them being in full time education and therefore their
opinions were greatly influential on our final piece. This gave us an idea
on what a main proportion of our targeted audience felt was the most
effective.
Evaluation: 3
What kind of media institution might distribute your media product and why?
https://prezi.com/k44-krlpbona/what-kind-of-media-institution-might-distribute-your-media-p/
https://prezi.com/k44-krlpbona/what-kind-of-media-institution-might-distribute-your-media-p/
Friday, 16 January 2015
Evaluation: 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
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