Audience Theory: The Hunger Games (2012)

Describing Audiences

Young and Rubicam

Young and Rubicam created a table of different audience characteristics in order to categorise them.

Uses and Gratifications

Suggests that audiences enjoy products which offer them opportunities to do one of the following things:

I will relate this theory to the film, The Hunger Games (2012)- Directed by: Gary Ross.

The socio-economic group status of the target audience for 'The Hunger Games' is C2, D and E. The audience demographic for the film is mainly straight, single, working class men and women aged from 12-30. The target audience would most likely have an interest in action/adventure films and admire qualities such as independence, freedom and power.

According to the Uses and Gratification theory, the trailer fits into the category of 'Escape'. This is signified by the interpretation of the future world where an individual must fight for their beliefs in a hegemonic society.

According to Young and Rubicam's theory, the film reflects the characteristics of 'The Struggler'.The main characters seek escape and they seen as being at the hierarchical society, which the audience may relate to. Also, the audience would display characteristics such as an interest to try out new ideas and experiences like 'The Explorer'. Due to the action based scenes and images, 'The succeeder' could relate to the film as well.