Description Of Target Audience: Omitted

Age: 15-25

Gender: Male and Female

Social Demographic: C2, D and E: Working Class/ Middle Class
C2= Skilled manual workers
D= Semi-skilled and Unskilled manual workers
E= Pensioners, Students, Unemployed

Hobbies & Interests: Have an interest in the thriller/crime genre- like the adrenaline that they feel when scared or under pressure. May have an interest in the police institution- crime investigation may be a possible profession. 

Style: Most members of the audience have a contemporary style, keep up with current trends and fashions, and take a keen interest in the latest films, music and designer clothes. This is not true of all members of the target audience, some are more traditional and reserved in their tastes, and less in touch with contemporary fashions.

Media Grouping: Audiences may have interests in the horror and action-adventure genres also. Favourite films may be based around these genres or crime/ investigation based thrillers such as: The Equalizer (2014), The November Man (2014), Now You See Me (2013), The Departed (2006), The Usual Suspects (1995) and Shutter Island (2010).

Personality: Typical audience members are quite gregarious and sociable, who enjoy spending time with their friends and use social media regularly. They will have an element of the "risk taker" about them, and enjoy the thrill and excitement and of tense situations, as experienced through thriller and horror films.

Young and Rubicam:
Young and Rubicam stated that all audiences come under one of the following categories: The explorer, The struggler, The mainstream, The resigned, The aspirer, The reformer and the Succeeder.

The Explorer needs discovery. We expect our target audience to be driven by investigating and exploring new locations, and thus will be intrigued to uncover the antagonist behind this scheming plot. They are driven by a need for challenge and new frontiers, which would be put to the test whilst watching 'Omitted'. 
The Struggler needs escape. Our target audience may be seeking a way of escaping from reality whilst watching the film and it may help them to put their lives into perspective. They depend on luck and others to help them as a posed to getting on with life themselves. 

The Mainstream needs security. Could watch the film 'Omitted' after hearing positive comments from others- may not necessarily be something they would like to watch themselves. They respond to big established brands/companies and therefore if we were to work with large distributors such as Warner Bros. productions, we would more likely have a higher proportion of mainstreamers watching.

Uses & Gratifications:

Bulmer & Katz suggest that audiences enjoy products which offer them opportunities and that a text must gratify and audience's needs.

Offers Escape: viewers may wish to 'escape' whilst watching this film by giving them an alternative world/plot to focus on.

Be Entertained: any film productions focus on entertaining the audience. We will use a variety of techniques such as enigma codes in order to try and engage/entertain the audience watching. Furthermore, we hope that the audience will have an interest in the genre and topic of the film in order to watch it.

To form a sense of their own identity: The audience may feel that they can relate to specific characters in the film and thus may help them to consider different aspects and questions faced in the plot. This could enable them to build their own opinions and identity from the story and apply it into their everyday lives.

Maslows Hierachy Of Needs:
Looking at the motives behind the target audience for Omitted will enable a better idea of what their priorities are and this can be represented in the opening. I believe that Omitted will specifically target individuals under the 'Safety' and 'Love/Belonging' groupings of Maslow's Hierarchy of Needs. The sequence should make the audience question their safety- but not in such a way that they are worried, more to emphasise the severity of the situation and for them to understand that security of the body isn't always guaranteed. Also, with the serious disappearances in Omitted, audiences who prioritise friendship and family may relate to the emotional topics covered.

Dyer's Uptopian Solutions Theory:
Richard Dyer suggests that audiences often have various problems in their lives and they will be more attracted to media texts that offer them solutions to these problems. He said that there are three reasons why audiences choose to consume media: social tension, inadequacy and absence. He says with every inadequacy there is a solution, for instance, boredom is solved by entertainment and isolation is solved by community. Omitted will ensure that through using enigma codes and an intriguing storyline- the audience will be entertained- not bored whilst watching the opening.